Adidas has terminated its partnership with the rapper, formerly known as Kanye West, due to his offensive and anti-Semitic comments, the latest company to cut ties with Yeh and a decision that the German sportswear company said. Was that it would affect his bottom line.
“Adidas does not tolerate anti-Semitism and hate speech of any kind,” the company said in a statement on Tuesday. “Ye’s recent comments and actions are unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
With celebrities and others on social media urging Adidas to act, the company was under pressure to break ties with Ye. It said earlier in the month that it was reviewing its lucrative sneaker deal with the rapper.
Adidas said on Tuesday that it had “completely reviewed” and immediately ceased production of its line of Yeezy products and stopped payments to these and their companies. The sportswear company said the move expected to take a hit of up to 250 million euros ($246 million) in its net income this year.
Adidas, the latest company to end ties with Ye, has also been suspended from Twitter and Instagram over anti-Semitic posts that the social network said violated their policies.
He recently suggested that slavery was an option and called the COVID-19 vaccine a “mark of the beast” among other comments. She was also criticized for wearing a “White Lives Matter” T-shirt to her Yeezy Collection show in Paris.
Ye Talent Agency, CAA,, and MRC Studios announced Monday that it is shelving a full documentary about him. Ari Emmanuel, CEO of talent firm Endeavor, wrote an op-ed in the Financial Times last week urging all enterprises to stop working. ,
According to Women’s Wear Daily, the Balenciaga fashion house broke up with Ye last week.has ended their business ties, although Ye’s anti-Semitic remarks were already in the works for a banking breakup.
In recent weeks, it has also ended itsand has told Bloomberg that it plans to break ties with its corporate suppliers.
After being suspended from Twitter and Facebook, these are ready to buy,
Protesters on the Los Angeles Overpass on Saturday hoisted a banner praising Yeh’s anti-Semitic remarks, prompting celebrities and others on social media to say they stand with the Jewish people.