American software company Adobe today launched Figma. company acquired for 20,000 million dollars (equivalent to 20,025.71 euros). It is a technology firm specializing in digital products and prototyping tools, which it intends to integrate into its creative services such as Photoshop, Premiere, InDesign and Illustrator.
Figma has been considered by some media as Adobe’s ‘biggest threat’, so its purchase is quite strategic. However, it is important to note that acquisition costs are high, especially when compared to previous acquisitions. Instagram ($1,000 million), WhatsApp ($22,000 million) or Slack ($27,000 million).
The brand, which will be transferred to Adobe today, has 850 employees and estimated revenue about $400 million (equivalent figure in euros) in 2022, with a gross margin of over 90%.
translates profit estimates Adobe is going to pay 50 times more revenue than the company. The purchase comes at a time when cloud software sales multipliers are falling.
Adobe President and CEO Shantanu Narain has said that through this acquisition, he intends to achieve a “transformative” combination that will “accelerate his vision on” collaborative creativity,
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