Amazon Prime Day: How to get great deals during the October promotion

Amazon is launching its two-day Prime Early Access sale on Tuesday, with the retailer offering discounts on products ranging from Peloton to KitchenAid appliances. But before you buy, it’s important that you do your research to make sure the deal is as good as it looks.

The promotion is Amazon’s second Prime-linked shopping event this year, offering some holiday deals first More than usual in hopes of persuading cautious consumers to open their wallets. With inflation running at a 40-year high, more Americans are cutting spending, denting sales at Amazon and other retailers.

Amazon is billing the two-day event as offering hundreds of thousands of discounts to members of its Prime Shopping Club. But, like its regular summer Prime Day event, this latest sale could offer the most discounts on Amazon’s own products, such as Kindle and Alexa devices.

Plus, recent research indicates that some of the discounts available on Amazon may be less attractive than they appear. Researchers from the University of Florida, the University of South Carolina and Arizona State University found that some merchants even claim that their products are selling at a discount when they have actually increased the price. And some sellers appear to be raising their “original” prices so that their “discounts” appear sharper later, prior research indicates.

Jinhong Xie, professor of marketing at the University of Florida and one of the co-authors of “Deceptive discount displays that we discovered are difficult for shoppers to detect because it requires tracking prices and displaying discounts over time.” would be required.” the new study, said in an email to CBS Moneywatch.

“However, buyers can avoid this trap by examining prices more thoroughly before buying,” Xie said.

Here’s what to know about Amazon’s Prime Early Access sale.

What time does Prime Day start in October?

The event began at 12 a.m. (3 p.m. Eastern time) on October 11th Pacific Time and will run until the end of the day on October 12th.

What is meant by Prime Early Access?

The two-day event aims to persuade Amazon Prime members to start their holiday shopping on the site early. Like its summer Prime Day event, the two-day sale is also geared toward people signing up for Amazon’s Prime membership, as the deals are only available to Prime members.

Do I need to be a Prime member to get discounts during the event?

Yes, the promotion is only available to those who have signed up for the Prime membership plan, which costs either $14.99 per month or $139 per year.

However, people can sign up for Amazon’s 30-day free Prime trial and cancel before the time period ends. After 30 days, they will be charged either monthly fee or annual dues.

What’s on sale during Prime Early Access?

The retailer is saving up to 70% off some of its devices, such as the Echo Dot bundled with Amazon’s smart plug, which is selling for $17.99 during the event. Amazon says it’s 72% off the regular price of $30.98.

Other brands that are on sale during the event include:

  • Up to 50% off on headphones from manufacturers like Bose, Sony and JBL
  • Hasbro. Upto 50% Off On Toys
  • iRobot and Shark. Up to 45% off on Vacuums
  • Up to 15% off Peloton products, including its basic bike, which is on sale for $1,225, down from $1,445
  • Kitchen items like KitchenAid and Cuisinart appliances are also on sale.

How do I know if I’m getting a good deal?

The most important step is to research the prices for the product you are interested in.

One website often used by bargain hunters is CamelCamelCamel, a price-tracking service. You’ll need to sign up for a free login to the site, but you can then enter an Amazon URL for a product and the service will give you a price history for that product.

For example, this three-pack of Mrs. Meyer’s hand soap is promoted as a Prime exclusive deal, selling for $8.47, or 42% off. And putting the URL in CamelCamelCamel shows that the product was recently sold for $14.48, but also priced as low as $7.56 through a third-party seller in October 2021.

How to get $10 for free on Prime Early Access?

There are a few ways to get a little extra purchasing power during Amazon’s Prime Early Access.

For example, if you buy a $50 gift card from Amazon or other brands—including restaurants like Panera and retailers like Gap—you’ll get a future $10 promotional credit on your account.

What should I avoid buying during Prime Early Access?

According to the experts at, it might be better for you to wait for big sales in two categories during Black Friday events in November: TVs and computers. They recommend holding off on buying TVs, laptops or other computers until next month, when more discounts may be available.

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