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Anti-Defamation League urges Adidas to end partnership with Kanye West

The Anti-Defamation League is urging Adidas to end its partnership with Kanye West – which has changed its name to Ye after several anti-Defamation comments by the rapper and fashion designer. You were also banned on Twitter and Instagram earlier this month after sharing anti-Semitic and offensive statements on social media platforms.

ADL is “surprised and concerned that Adidas – a brand that supports inclusion and diversity – continues to support not only this product line, but also to release new products, even if it is anti-disgusting.” continues to support opposing views,” Jonathan A. Greenblatt, Adidas CEO Casper Rorstedt, and ADL’s CEO, in a letter to the company’s board.

Adidas began its partnership with the rapper in 2016, calling it “the most significant partnership ever between an athletic brand and a non-athlete.” This partnership led to a widely popular shoe line.

CBS News has contacted representatives for both Adidas and Yeh and is awaiting a response.

Earlier this month, Ye tweeted threatening that he would go to “death”. [sic] con 3″ on Jewish people. He also posted a screenshot of a text exchange with Sean “Diddy” Combs suggesting that Combs was being controlled by Jews. He was immediately banned on both platformsBut he has access to his Twitter account again.

You also criticized the so-called “Jewish underground media mafia” during an interview with Chris Cuomo on NewsNation this month. they also faced feedback To wear “White Lives Matter” to her fashion show in Paris.

“Two weeks ago, when he wore a White Lives Matter shirt, Adidas said he was being reviewed. At this point, what else do you need to review?” Greenblatt writes.

Greenblatt said Adidas is “prepared to release a shoe out of line for the anniversary of the Pittsburgh Synagogue massacre on October 27 – the most violent antitrust attack in American history.” In 2018, a gunman opened fire at the Tree of Life Synagogue in Pittsburgh, 11 men and women murdered Being Jewish.

Greenblatt pointed to a rise in anti-Semitic incidents in the US, saying that “such statements” [by Ye] are more than harmful – they are dangerous.”

The ADL, an anti-hate organization founded in 1913 to “prevent defamation of the Jewish people and secure justice and fair treatment for all”, found that anti-Semitic incidents in the US reached an all-time high of 2,717 in 2021, The highest is on record since its tracking began in 1979. Anti-Semitic incidents include attacks, persecution and vandalism.

Anti-Semitic incidents have already put an end to many relationships. JPMorgan Chase sent a letter to yi After ending their relationship, he publicly stated that he was going to break up with the bank. He was also later dropped from LeBron James’ talk show “The Shop”. taping an episode earlier this month.

Ye told Bloomberg News that he was ending his partnership with Gap Inc. His Yeezy X Gap apparel is still available for purchase online. CBS News has reached out to The Gap for comment and is awaiting a response.

campaign against antisemitism petition was also made To urge Adidas to end its relationship with Yeh this week.

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