Apple will add more ads to the App Store starting this Tuesday

Apple will start putting more ads in the App Store. Specifically, the ads will be displayed in the main tab section ‘yes’ and at the bottom of the platform pages, next to the area where the applications are ‘Maybe you like it too’.

This innovation aims to offer app developers More possibilities to go out into the interface of users. “With an ad in the ‘Today’ tab, your app can be featured on the front page of the App Store,” they comment from their website.

Advertising is nothing new in the App Store, however, until now it was only visible in the ‘Store Search’ tab and in the ‘Suggestions’ section. With these two new sites, Apple expects more brands to buy their space in the iOS App Store.

“The prominence of this location makes it a good choice to increase awareness of your application, especially New content releases, special events and seasonal promotions“, Company Details.

When Apple started adding advertising to its products in 2018, Tim Cook already highlighted the benefits it can bring: “We can make a ton of money If we monetize our customers“. And that’s what he did and continues to do.

Many analysts say that Apple is unlikely to bet on folding iPhones until at least 2025.

Florian Müller, legal expert, explains at MacRumors that this new strategy could compel developers Buy ads on your own pages To advertise on them to your competitors.

With this measure, the people of Cupertino are achieving their goal triple current income That’s about $4 billion a year, according to a report by Mark Gurman for Bloomberg.

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