Balenciaga apologizes for ads featuring kids holding teddy bears in bonded gear

Fashion brand Balenciaga has apologized for an advertising campaign which critics say sexualised children.

The ads, which ran on Instagram, featured children holding teddy bear bags that appeared to be bondage gear and included documents that appeared to be a court ruling regarding child pornography. The company said it is taking legal action “against the parties responsible for building the set and for including the disapproved items for our spring 23 campaign photoshoot.”

It added, “We strongly condemn the abuse of children in any form.”

The pictures were criticized on social media as “scary” and “disturbing”. The ads featured young children in chains, fishnet stockings, and other gear holding teddy bears, while another photo showed a document hidden at the bottom of a black purse, a reference to the 2002 Supreme Court case, Ashcroft v. Free Speech Coalition. appears to have struck down portions of the federal Child Pornography Prevention Act.

Fashion company Balenciaga apologized for an ad campaign that featured children in bondage gear holding teddy bears and court documents appeared to contain a ruling about child pornography. Critics on social media called the campaign “scary” and “disturbing”.


Balenciaga said it removed the ads from all of its platforms and that “plush bear bags with children should not be shown in this campaign.”

As per news reports, the fashion house was also in the news recently after she broke up with rapper Ye, better known as Kanye West. The decision came after it was determined that Ye had made a number of offensive comments, including anti-Semitic posts, which got her suspended from Twitter and Instagram.

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