Balenciaga designer Demna apologizes for controversial ad campaign

Balenciaga’s creative director has issued a personal statement about a controversial ad for which the fashion company apologized last week. Demna Gvasalia said in an Instagram post on Friday that he wanted to “personally apologize” for an ad campaign that featured children holding teddy bear bags in what appears to be bondage gear.

“I take responsibility,” the 41-year-old designer, who goes by her first name, wrote. “It was unfair that children should promote things that had nothing to do with them.”

“As much as I would sometimes like to provoke an idea through my work, I would never intend to do so with a terrible subject like child abuse, which I condemn.” This will connect with more child protection organizations.

The ad was criticized by many as disturbing, as it featured children holding teddy bear bags fashioned from chains, fishnet stockings, and other gear. Demna said he apologized to anyone offended by the scenes, and that Balenciaga would take steps to avoid similar mistakes and “take accountability to protect child welfare in every way.”

In a statement on Monday, Balenciaga apologized for the campaignand said it removed the ads from all platforms, saying “plush bear bags should not be shown with children in this campaign.”

In the same statement, Balenciaga also apologized for a different ad that caused an uproar this week, which featured a purse on a desk with documents strewn about it. One document is from a court case related to child pornography.

The ad was meant to “replicate a business office environment,” Balenciaga said in its statement. “All items involved in this shoot were provided by third parties who confirmed in writing that these props were counterfeit office documents.” . They turned out to be actual legal papers, which probably came from the filming of a television drama.”

Filed by Balenciaga $25 million lawsuit this week Against North Six, the production company that created the “office environment” campaign. North Six confirmed to CBS Moneywatch that it managed the ad shoot, but did not comment further.

Kim Kardashian, who has worked with Balenciaga in the past, said in a statement on Monday that she is “re-evaluating” her relationship with the company in the wake of the two ad campaigns. He tweeted thatAs a mother of four, she was “shaken by the disturbing images,” and she appreciates the brand’s removal of the campaigns.

Demna walks the red carpet with the Kardashians met gala in September 2021, during which both wore face masks from the fashion house.

Celebrating the 2021 Met Gala in America: A Lexicon of Fashion - Street Sightings
Kim Kardashian West and Demna Gvasalia attend the Met Gala at The Metropolitan Museum of Art on September 13, 2021 in New York City.

Gilbert Carrasquillo / GC Images

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