BLACKPINK’s Jisoo Tops 2023 Paris Fashion Week Influencer List With $22.4 Million Media Value Earned
BLACKPINK members seem to have proven their global influence once again, and how! The K-pop group recently attended Paris Fashion Weeks Spring/Summer 2023 and made headlines for multiple reasons. Recently, popular influencer analytics media platform Lefty revealed the top 10 influencers from Paris Fashion Week.
BLACKPINK member Jisoo ranked number one among them with a total earned media value (EMV) of $22.4 million and a 7% engagement rate. Jisoo’s qualification also helped Dior dominate the top brands list at the mega-event with a total EMV of around $45.5 million.
#BLACKPINK‘s #JISO is the #1 Influencer at Paris Fashion Week Spring/Summer 2023 with the HIGHEST earned media value, $22.4M EMV and 7% engagement rate!💪🥇🌟🗼🇫🇷❤️🔥👑🤍 @BLACKPINK pic.twitter.com/jvmoa5uDfd
— World Music Awards (@WORLDMUSICAWARD) October 9, 2022
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BLACKPINK’s new feat
Not only Jisoo, but two other BLACKPINK members, Rosé and Jennie, also participated in Paris Fashion Week and were among the top 4 influencers in the show with values above 10 million EMV dollars. They are also the only representatives from Asia to have reached the aforementioned numbers.
by BLACKPINK #JISO is the #1 Influencer at Paris Fashion Week Spring/Summer 2023 with the HIGHEST earned media value: $22.4M EMV and an engagement rate of 7%. pic.twitter.com/IL5xUnGCEJ
— Spin or Bin Music (@spinorbinmusic) October 9, 2022
BORN PINK Tour
The BLACKPINK members are currently preparing for their BORN PINK tour which is scheduled to start on October 15, 2022. For the inexperienced, the first two dates will take place in Seoul, South Korea. The lengthy tour will reportedly continue until June 2023, during which the group will make stops in Asia, Europe, Australia, and North America.
BORN PINK and her footprints
The members of BLACKPINK recently made a massive comeback with their full-length album BORN PINK. Also, the pre-release track Pink Venom and the title track Shut Down have garnered a huge response from music lovers. On September 30, 2022, BLACKPINK’s Pink Venom was revealed to have surpassed 200 million streams on the popular Spotify platform. For the inexperienced, it was released on August 19, 2022 and has become the fastest K-pop girl group song in Spotify history to reach such a number. Pink Venom is the group’s 15th song to have achieved such a feat and the fastest among them.
Aside from Pink Venom, BORN PINK’s title track Shut Down has also created several albums and won the hearts of music lovers. The track has ruled the YouTube charts since its release and has extended its reign for the sixth week in a row.
