Temperatures in the United Kingdom topped 100 degrees Fahrenheit this week, with a movie theater chain offering shelter to one of the most “vulnerable” communities from the sun.
Last week, Showcase Cinemas announced on its website and social media Eat that redheads can get free tickets to the movie of their choice on Mondays and Tuesdays, when temperatures reach 40 degrees Celsius, or 104 degrees Fahrenheit. Free tickets were limited to one per transaction and one per day for red-haired people.
The Instagram post advertised “free tickets for redheads on the hottest days ever”, while their website explained that “since redheads are often more vulnerable than the sun’s rays, we recommend them to our fully air-conditioned Shelter from the sun inside the cinema. Screens to catch the latest blockbusters at no cost.”
According to Reuters, a study by the UK’s Wellcome Trust Sanger Institute found that sun exposure and dehydration are dangerous for all but the genes that give you red hair, pale skin and freckles, associated with an increased risk of developing skin cancer. also increase.
While some described the promotion as offensive to the Redhead community, saying it unfairly singles out the group, others hailed the company’s idea and asked their colleagues to nudge them on the film’s date in the post’s comments section. tagged for.
British officials described the heat wave as a “national emergency” and warned of “extreme” heat for the first time in parts of the country. The same heat wave is raging wildfires in southern France, Spain, Italy and Portugal and driving thousands of people out of their homes. It has also been linked to hundreds of deaths.
Particularly shocking for Britain, where neither the people nor the infrastructure are prepared for such heat. Only 5% of British homes are believed to have air conditioning.
On Monday, London’s Luton Airport was forced to suspend flights after part of the runway, Hundreds of trains have been canceled and people have been warned to avoid public transport and stay hydrated and cool.
Scientists say heat waves have become more frequent, more intense and longer lasting.
“Climate change has everything to do with the extreme weather we’re seeing right now, and it’s human-induced“It’s not a natural change,” Kirsty McCabe, a meteorologist with the UK’s Royal Meteorological Society, told CBS News. “If we don’t take some drastic action, we will keep seeing these things happen.”
Roxana Saberi and Tucker Reals contributed reporting.