Elon Musk cites “tough times ahead” in abruptly ending Twitter’s work from home policy

New Twitter boss Elon Musk sent his first email late Wednesday to alert employees of the social media company’s new rules: Work from home will no longer be allowed, with employees in the office for at least 40 hours a week. expected to stay.

Musk – who titled his email “tough times ahead” – also said he wanted to prepare employees for the challenges amid a “serious” economic outlook, which he said was exclusively company-wide, according to the email. Will affect an ad-dependent business like Twitter. , which was viewed by CBS Moneywatch.

Musk wrote, “The road ahead is tough and it will take intense hard work to succeed.” “We’re also changing Twitter policy such that remote work is no longer allowed, unless you have a specific exception.”

He further added, “From tomorrow (Thursday), everyone needs to be in office for at least 40 hours per week.”

Musk’s new workplace policy reverses the change Twitter’s management made at the start of the pandemic to allow employees to work from anywhere – a move that was emulated by many other companies as they sought to ease the lives of their employees amid the health crisis.

Experts say the new policy risks alienating Twitter’s employees, especially after more than two years of flexible workplace approaches.

“Business owners across the country are hanging on for dear life, hoping their employees will want to return to the office,” talent recruitment and retention specialist Kathleen Quinn Voteau said in an email. “No. That’s not going to happen. We’re never going to go back to the way we were.”

Twitter did not immediately return a request for comment.

Musk’s 120-Hour Work Week

The Tesla CEO is known for his extreme work ethic, which depending on what you think is either heroic or a sign of an unhealthy work style. Musk told the New York Times in 2018 that he spent the entire 24 hours of his 47th birthday at the Tesla factory and was working 120 hours. “All night – no friends, nothing,” he told the publication.

Musk has had a turbulent start to his ownership of Twitter, which has included a Advertiser Rebellion on concerns about the social media service’s monitoring of content under his leadership and his decision fire 3,700 employeesOr about half its workforce.

Meanwhile, Musk’s luck has run out. $100 billion fell Tesla’s share price has plummeted this year amid Twitter turmoil. He’s also having difficulty navigating the plan charge $8 per month For Twitter’s blue check mark, which has been ridiculed by some Twitter users.

In his Wednesday email, Musk warned that the company needs to generate subscription revenue amid an advertising slowdown.

“Without significant subscription revenue, there is a good chance that Twitter will not survive the upcoming economic downturn,” he wrote.

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