Science

Elon Musk says activists want

New Twitter boss Elon Musk said the company has seen a “huge drop” in revenue, blaming civil rights and other advocacy groups for intimidation. closed advertiser As he moves fast to make his mark on the social media platform.

Many advertisers have halted their spending on Twitter as the Tesla CEO makes company-wide changes. Twitter employees started receiving layoff notices on Friday amid news from Moscow Plan to cut around 3,700 jobs – Nearly half of Twitter’s workforce. The deduction includes the staff responsible for implementing community standards and safety measures on the platform.

Previously, Musk has expressed his desire to make Twitter less dependent on advertising – possibly by charging a $8 monthly fee for verification – as well as highlighting “free speech” on the service and eliminating bots. But Musk tweeted on Friday that “nothing has changed with content moderation” and that “we did everything we could to please activists,” without specifying the groups he was referring to.

“Extremely messed up! They’re trying to destroy free speech in America,” Musk said.

Human rights activists are calling on companies to stop pumping their advertising dollars into Musk’s pockets, arguing that his policies would encourage hate speech, including derogatory and racist language and imagery, which they say 28 Twitter has spread since completing this acquisition in October. They have dubbed this effort #StopToxicTwitter.

“Within 24 hours after Musk took ownership, the platform was filled with hate and propaganda,” a coalition of activist groups said in an open letter to the CEOs of the 20 largest advertisers on the platform. “Without a deliberate effort by Twitter to address this type of abuse and hate, your brands will be actively supporting rapid extremism.”


Elon Musk changes policy, shakes Twitter

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The group said Twitter advertisers have “a moral and civil obligation against the erosion of one of the world’s most influential communications platforms.” They are urging companies to freeze their spending until Musk shows he will implement measures aimed at maintaining the integrity of elections, including more investment in human fact-checkers and moderators.

The Free Press, one of the groups, said allowing hate speech and conspiracy theories to spread on social media had potentially dangerous real-world implications. It said activity on Twitter could promote violence, threaten public health and undermine elections.

Spike in Racial Abuse

In a media call on Friday, members of the activist coalition said Musk’s leadership change coincided with a more than 1,000% spike in racial abuses on Twitter.

“We are witnessing the real-time destruction of one of the world’s most powerful communications systems,” said Nicole Gill, co-founder of Accountable Tech, another activist group.

Advertising spending makes up 90% of Twitter’s revenue, with advertisers having the advantage of demanding that Musk protect Twitter’s security and viability, the groups argue.

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Twitter profile of Elon Musk on November 4, 2022.

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Separately, researchers at Montclair State University found that the platform saw a much more “hostile” environment in the 12 hours immediately following Musk’s Twitter takeover. The team found tweets filled with “obscene and hostile” rhetoric aimed at targeting people based on their race, religion, ethnicity, and orientation as the “N-word,” “K-word,” and “F-word” Had to do. Find out how bad it got. He found an “immediate, visible and measurable spike” in those words.

The NAACP also said this week it has expressed its concerns to Musk about the “dangerous, murderous hate and conspiracies that have spread on Twitter under his watch”.

Companies including Audi, General Mills, GM, Mondelez and Pfizer have already halted their ads on Twitter, and more large advertisers are expected to follow suit. and IPG Mediabrands sent a recommendation to customers on Monday that they stop ads Twitter for a week until more clarity comes about brand safety on the site.

Billionaire Tesla CEO recently changed his profile on the platform to read “Twitter complaints hotline operator,” following a flood of complaints over the purchase of Twitter by Musk. He listed his location as “hell”.

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