Juanpa Zurita has 13.3 million followers on TikTok and a cumulative 199.8 million likes across all her videos.
In 2021, “Checo” Perez was the fourth highest paid, with earnings of up to $18 million.
TikTok currently has over 1.7 billion users worldwide.
Once again, “Checo” Pérez is back in the social network thanks to a collaboration he has made with Juanpa Zurita, one of them. influential people and/or the most popular content creator today.
It is no secret now that we live in an era dominated by content creators; In a context in which social networks have become authentic business showcases.
Even this type of profession has gained immense popularity among young people, because, According to a survey signed by Morning Consult, in Latin America alone, 86 percent People between the ages of 13 and 38 have a mind to become a full-time content creator.
On the other hand, in Mexico, 70 percent of young people aged 16 to 29 want to be influential peopleThe data that consolidates the content creator as a profession is becoming more relevant day by day.
And that, at present, it is probably one of the best paying businesses, but apparently, only a few manage to make a full living from creating content for social networks.
In fact, today, platforms like TikTok and Instagram have revamped their own platforms with the aim of being a more creator-friendly space. influential peopleSo much so that, at present, these are the two social networks that generate the most income in terms of influencer marketing,
A recent report in this context The State of Influencer Marketing 2021shows that Instagram and TikTok were the social networks where influential people generated more income.
Juanpa Zurita “takes the snow” for Checo Perez and collaboration
Juanpa Zurita is one of the most popular content creators on social networks and who, simply On TikTok, it brings together a community of 13.3 million followers and 199.8 million likes among all your videos.
In their most recent video, the cast members of the Televisa program also called “Who’s the Mask?” He shared the result of a collaboration which, for a few days, was already seen to be to come.
It is a work, in the style of Juanpa Jurita, performed with Mexican pilot Sergio “Checo” Pérez, a strategy that, judging by the comments written by many Internet users, all indicates that it was a huge success. Is:
@juanpazurita Not following anyone. autodesk_new
Oldest trick… Congratulations to #CHECO for your new series in #starplusla I hope your ice melts. Maid.
, Original Soundboard – John Zurita
“Will Papa see the result after watching the recording”; “I, for Cheko, take the necessary snow”; “Juanpa and Checo together? What’s the top!”; “Mango! I wanted ice because it was so hot that day… but it was worth every minute!”; “The happiest day of my life was when this was recorded”; Here are some of the responses submitted by internet users.
In the universe of social networks, collaboration is very common, especially when it comes to celebrities, influential people, and so on. and also, Many brands have approached various influencers to connect with new audiences,
Undoubtedly, times have changed and with it, the strategies of brands are adapting to be marked by the audience themselves, and this is what has managed to position marketing. influential people As one of the main initiatives to reach out to the consumers.