Companies that omit advertising exclusions from those registered on the Robinson List could face fines of thousands of euros. This is what happened with the company Tecnocube Marketing SL because of the Vodafone advertising campaign, which Has been forced to pay 10,000 euros For a user who sued them calling on July 22, 2021.
According to an accepted process proposal published by the Spanish Data Protection Agency (AEPD), the user received two phone calls from the company despite being listed on the Robinson list. Such a list allows individuals express refusal to receive ads Can be done for free and also by companies (for a fee).
When a firm wants to run an advertising campaign, it should pay attention to the Robinson list so as not to launch it to users who have expressed their dissent. who don’t and call, write or send an announcement to someone who has refusedLeaving out Article 23.4 of the Law on the Protection of Personal Data and the Guarantee of Digital Rights:
“Those who intend to conduct direct marketing communications should first consult advertising exclusion systems that may affect their performance, excluding data from people affected by treatment who have expressed their opposition to or denied it.” “
Those who do not wish to receive advertisements by email or post, phone call, SMS or MMS, register on Robinson List and receive advertisements from companies. Right to claim through electronic office of AEPD. That’s what AAA (so-called in motion to preserve its anonymity) did.
The claimant received two calls: One on July 22, 2021 at 12:03 am and the other at 08:11 pm. Faced with this situation, AAA filed a claim that included a 10,000 Euro fine that Tecnocube Marketing would have to pay.
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