After several months of coming and going – and after more coming and going, Elon Musk has finally confirmed that he has bought Twitter. The businessman said on his social network that They have done it “for the future of civilization”.However, he really didn’t have many options, as the judge gave him until this Friday, October 28, to close the operation if he wanted to avoid going to trial.
We remember that Tesla CEO requested to postpone the purchase process $44 billion Initially agreed, as he believed it was too high a price. Musk tried to negotiate a discount – claiming that bot Twitter claimed that it looked like there might be more – but Twitter did not accept and so judicial bodies had to get involved.
A day after the end of the judge-established term, Musk offered his hand to turn and Twitter is acquired for $54.2 per sharewhich was originally agreed upon.
letter to advertisers
“I wanted to reach out personally to share my inspiration for buying Twitter,” he wrote. musk On the stage. “There’s a lot of speculation about why I bought Twitter and what I think about the ad. [de lo que se ha dicho] It was wrong.” “I bought Twitter because it’s important to the future of civilization. is a shared digital public classwhere a wide range of beliefs can be discussed in a healthy way, without resorting to violence”, said the technology mogul.
He added a concern: “At present there is a great danger that social network are divided into far right and far left echo chamber Which creates more hatred and divides our society.” Musk lamented, “In the relentless pursuit of cliques, the mainstream media has fed and catered to these polarized extremes, believing that makes money, But in doing so, communication is lost.”
“That’s why I bought Twitter, I didn’t because it was going to be easy. I didn’t do this to earn more money. I did it to try to help humanity, which I love, And I do this with humility, recognizing that despite our best efforts, failure to achieve this goal is a very real possibility.
However, it reassured advertisers that “Twitter can’t be a hell against all, where you can say anything without consequence“In addition to complying with the laws, our platform should be warm and welcoming to all, where you can choose the desired experience according to your preferences, for example, watching movies or playing video games.”
Feather advertising says on twitter Advertisement, “If well understood, can entertain, please inform more” to user.
Twitter and other social media companies are facing a slowdown in digital advertising -For example, meta Published Wednesday that its earnings in the most recent quarter were down more than 50% from a year ago. In this sense, Musk stated in his letter to advertisers that the social network of microblogging “Aspires to be the world’s most respected advertising platform that strengthens your brand and grows your business.” “To everyone who partnered with us, I thank you. Let’s create something extraordinary together.”
Concerns about how Musk will steer the ship
Advertisers, who account for about 90% of Twitter’s revenueThe deal is watching drama, and some are concerned about how the uncertainty will affect the service as an advertising platform.
Musk, who now describes himself as ‘Chief Tweet’, has said he is a “free speech absolutist” and seeks to ease the rules for content moderation on the Service. In fact, his last tweet marks the line the businessman is going to follow: “The bird is freed”, he wrote on stage – in Spanish: the bird is released-,
The tycoon has been very critical of the platform’s moderation policies in recent times. At the beginning of the year he started a survey for his followers, which he reminded them that “Freedom of expression is essential to a functioning democracy” and asked whether they believed Twitter had “strictly” followed this principle.
“Since Twitter acts as a genuine agora, it does not adhere to the principles of Freedom of expression fundamentally undermines democracy”, he then defended. Earlier, in another survey, he had raised the need for that the Twitter algorithm was open source,
The ‘veto’ and the return of Trump
Could this mean that the platform will once again host Donald Trump, Last May, Musk criticized Twitter’s decision to permanently expel the former president following the January 6, 2021 attack on Capitol Hill.To be clear, I think it was a bad moral decision and extremely absurd.”, said the businessman at a forum on the future of the automobile organized by the Financial Times in San Francisco.
,The Veto Against Trump Wasn’t Right, I Think It Was a Mistake… because it isolated a large part of the country and ultimately Donald Trump didn’t have a voice,” Musk added a few days later.
The letter to advertisers this Thursday cast doubts On whether the businessman’s position was going to be in defense of the former president, because, as we mentioned above, he said in it that “Twitter can’t be hell against everyone, where you can say anything without consequence. “
However, according to Bloomberg, The first step I would take would be to enable user accounts that were permanently suspendedBecause the manager does not believe in a lifetime restriction.
As the current CEO of the company, he will hold a position on an interim basis until he can find someone else to replace Parag Agarwal, he will have the power to bring back those who had previously been removed from the platform. was banned, A category that would include former President Donald Trump,
As the former president is widely expected to make another run white House in 2024, Returning to Twitter can give you a chance to push your message, Representatives for the social network declined to comment on the matter, outlined by Bloomberg.
At the time of this writing, Trump’s @realDonaldTrump account is suspended. For his part, the former president has promised to remain on his social network Truth Social, even if he has been invited back on Twitter.
doing your thing
As we already mentioned, the tycoon entered Twitter HQ carrying a sync, pictures he posted on the platform, with the message “Let’s sync in!”, which would translate to ‘Assimilate it’ in our language. a way to make it clear that he was there with all his might and came to stay,
His position and the way he is going to head in this direction has become more clear since earlier this Friday, when his first measure as CEO of Twitter was announced: Four top managers including CEO Parag Agarwal sackedAccording to several US media including The New York Times, The Washington Post and CNN.
The other three sacked executives are Twitter CFO Ned Segal; Chief Legal and Policy Officer Vijaya Gadde; and the firm’s lead attorney, Sean Edgett. According to the media, at least one of them has been Maintained by members of security outside the company’s headquarters in San Francisco,
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