Netflix will no longer allow you to share passwords for free

Netflix is ​​changing its policy on sharing passwords — and will start charging people for sharing accounts. Currently, a Netflix account holder can add up to five profiles to his account. Those profiles will become sub-accounts with costs starting in early 2023.

Netflix will now allow only one “household” per account, and additional households will have to pay extra to use the same account, the company announced this week. You can still use a Netflix account on your tablet, laptop or phone — outside of your physical home — but it will technically be an account, to which you can add sub-accounts.

The streaming platform has already rolled out this model in Argentina, the Dominican Republic, Honduras, El Salvador and Guatemala. Customers in those countries pay an additional $2.99 ​​per month to add additional homes to their accounts. Netflix did not specify whether the cost would be the same for the US

Netflix will begin rolling out these features more widely in early 2023. Members with Basic plans can add one additional house, Standard plan can add two additional homes and Premium plans can add up to three additional homes.

People who borrow someone else’s Netflix password can transfer that Netflix profile to a new account. This means they will see their viewing history and recommendations on their new account.

Profile transfers have many different uses, COO and Chief Product Officer Gregory Peters said during Netflix’s earnings call on Tuesday. “I mean obviously there are situations where you can imagine you have a kid in your house who’s going to go and become an adult and get their account, and it supports those,” he said. Told.

People who have shared their passwords with others can now easily create and manage sub-accounts with the new model. “Another component of this, however, is allowing account owners to be able to pay for Netflix for a friend or family they want to share the service with,” Peters said. “And so they’ve been able to create a sub-account, which we’re calling additional members, to enable that model as well.”

Fees for sub-accounts aren’t the only new revenue stream for Netflix launching in 2023. Customers will be able to pay for the basic version of the streaming platform, which costs less but comes with ads. Peters said the “basic with advertising” plan option would “bring in a lot more members,” and “lead to a significant incremental revenue and profit stream.”

Basic with advertising plan Will launch in November And it will cost $7 a month in the US, which is 55% less than Netflix’s most popular $15.50-per-month plan, which is ad-free.

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