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Rare Buddy Holi Poster from

The rarest and only known Buddy Holly poster of “The Day the Music Died” when an airplane carrying Holly, Richie Vallance and Big Popper (real name JP Richardson) crashed and killed all three, record at auction The break sold for $447,000 .

Holly, Valance and Richardson had just played a concert in Clear Lake, Iowa, and were unfortunately on their way to Moorhead, Minnesota for their 12th stop on the Winter Dance Party tour when their single-engine Beechcraft Bonanza hit a cornfield. crashed into. Bad winter weather on February 3, 1959, killing all aboard.

The tragedy, which killed some of rock and roll’s biggest names at the time, was later immortalized as “The Day the Music Dead” in Don McLean’s 1971 hit “American Pie”.

A rare Buddy Holly poster made history as the most expensive music poster ever sold at auction for $447,000.

Heritage Auctions


The poster is an original advertising window card that commemorates the show that never was, and one of the first tragedies in rock and roll history. It was originally affixed to a telephone pole, but fell to the ground a day or two after the show and a maintenance man picked it up and placed it in a closet where it was forgotten for nearly 50 years. Howard said in an online interview.

The poster has no pin or nail holes, missing parts or fading, but a white stain is visible on both sides from the sticky material used to hang it, which was retained as a minor on the poster, but Important details to the story, according to the website.

Heritage Auctions said the winning bid for the poster sold for $447,000 – breaking the previous record for a rock poster, which was $275,000 for a print of the Beatles’ 1966 show at Shea Stadium.

Pete Howard, director of concert posters at Heritage Auctions, said, “Heritage is thrilled to have broken the previous record for a concert poster by more than $170,000,” but not the least bit surprising, given the importance, uniqueness and seriousness of it. The wonderful window card that advertised the first tragedy of rock and roll.”

The auctioneer has just one other poster from the Winter Dance Party tour — for a show in Mankato, Minnesota — that sold for $125,000 in April 2020.

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