World

Singer puts up billboard outside his ex’s house

  • Around $516 billion is spent annually on media advertising worldwide.

  • In 2021, the United States was the world’s largest advertising market.

  • In Latin America, Brazil is one of the largest exponents of the industry.

Advertising and marketing is a tool that people can use whenever they want. The case is showcased by 25-year-old singer-songwriter Ezza, which went viral after posting Her face on various billboards throughout Los Angeles, United States, including in a strategic location, in front of her ex’s house, assuring that this is part of her revenge for being unfaithful to him.

The importance of marketing can be seen in advertising spending in the global market, where a study by eMarketer highlights that this industry generates millions of dollars and spends approx. 516 billion dollars a year for advertising in the media.

Data from Zenith shows that North America is the main focus of investment in the region, with only the United States It is the largest advertising market in the world, with spending of over $240 billion.

He puts up a billboard outside his ex’s house

Ija’s history has gone viral after the undertaking Revenge against your ex-boyfriend. The 25-year-old woman has put her face on various hoardings.

“My ex cheated on me so I put up a billboard with my face on it in front of his apartment so he and his new girl could see me every day”she wrote in a TikTok video that shows her posing under a billboard for her latest album.

The video quickly went viral. The biggest rebuttal recorded 4.3 million views and thousands of comments from encouraging people.

“I think when you get your heart broken, you just want to come back and show you’re doing so much better,” Izza said.

Similarly, it highlights that with the action where it uses advertising as a tool, She wants her ex-boyfriend to see her face, repent and see how well she is doing.

Billboards are up at prominent places like Tinseltown where he is promoting Her “I Say This With Love” EP and he has a great photo of her on purpose.

“I hope that [mi ex] When you open the blinds in the morning, see the billboard, that was the goal. I was going to be front and center,” he admitted.

In this sense, some TikTok commenters have accused Ezza of being petty and wasting her energy.

@izzaroze so she saw the billboard 😊 #dating #ex #datinginla #toxicrelationship ♬ original sound – xxtristanxo

Similarly, Izara’s comments are flooded with viewers calling her the iconic queen and rooting for her. as well as the main Brands including Tinder and the European Wax Center also praised her camaraderie in this type of ad.

As an example, Tinder quipped: “I think that’s what Taylor was talking about. [Swift] When he said ‘Karma is a relaxing thought, don’t you feel jealous that it’s not for you?'”.

@izzaroze we love revenge billboards #love #dating #datinginla #toxicrelationship #ex ♬ POPSTAR – Izza

Additionally, the European Wax Center quipped: “Villain/pop star origin story material.”

This is not the first time that such a story is going viral on social media, as is the case of a woman who spent one lakh to take revenge on her unfaithful husband and put an entire advertisement in the local newspaper.

And thus advertising can be the best communication tool for people all over the world, thanks to the fact that it can cross borders and reach a large audience.

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