The organization aims to enroll 1 million black men to vote by the 2024 election.

Washington Black women are often considered an important voting bloc, but a new initiative aims to dramatically expand the number of African American male voters ahead of the next presidential election.

Black Men Vote announced a new national campaign Friday to register 1 million black male voters by November 2024. The organization says the “Strength in Numbers” initiative will be its “most ambitious effort” and will partner with local community leaders and national organizations. , such as Rock the Vote and Microsoft.

The group during the Congressional Black Caucus annual legislative convention, Democratic Rep. The initiative was unveiled at a summit featuring Benny Thompson and former Maryland lieutenant Gov. and Republican National Committee Chairman Michael Steele.

Black Men Vote Board member Joe Paul said, “Registering one million black men to vote has the potential to change the electoral landscape—at the local level, at the state level, and at the national level.” “It is time for black men to step up and take our rightful place in helping shape the future of our nation, and the strength in numbers initiative is an important first step.”

The group is targeting black men between the ages of 18-35 and builds on past outreach. In 2020, Black Men Vote launched a multi-state digital campaign emphasizing the importance of voting. The group used influencers such as rapper T.I., actor Marcus Scribner, and activist Thelonious Floyd, brother of George Floyd. It is also associated with the National Basketball Social Justice Coalition and runs a series of public service announcements featuring several NBA players.

James Cadogan, executive director of the NBA Social Justice Coalition, said, “Solving challenges in every community begins with access to the right to vote.” “Using our collective voice in our democratic process is essential to achieving lasting change – especially for those who have historically been left behind and left behind.”

According to Black Men Vote, African American voters made up about 12.5% ​​of the American electorate, with a record 30 million eligible to vote in 2020, but black men outnumbered black women in the poll.

According to the Pew Research Center, in 2016, 64% of eligible black women said they voted, compared to 54% of eligible black men.

“As we help give black men the tools they need to participate in our electoral system, our families and communities will benefit,” Paul said.

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