La Rosa players giving their best on the field of play in Qatar during the 2022 Football World Cup. After seven goals against Costa Rica and a draw with Germany, they face Japan this week. to dispute whether or not they go to the next stage Of the competition Although they are thousands of kilometers away, they can also be in your living room through augmented reality.
BeFootball AR Labs and the Royal Spanish Football Federation have collaborated to launch a webapp that allows athletes to be in Qatar and fans at home at the same time. With this tool users can take their photo with some of your favorite players At the same time they score a goal.
Anu Fati, Asensio, Dani Olmo, Carlos Soler, Marcos Llorente, Koke, Pau Torres or goalkeeper David Raya and Unai Simon They are players with whom players can take photos and share them on social networks. If they publish pictures next to the hashtag #larojavidmiFans take part in a raffle for four shirts signed by Spanish footballers.
Thanks to this initiative, La Rosa has become the first football team with augmented reality avatars that allow fans to be closer to the competitions and their players. BeFootball AR Labs is focused on developing immersive technology for the sports industry, which is increasingly important to younger and more digitally addicted football fans.
The presence of technology in sports and especially football has been at the top in recent years and its relevance was noted as a result of the COVID-19 pandemic. Since then, the application of digital services for Improving the experience for stadium visitors and at-homes It’s getting bigger and more innovative.
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